CEO Today Business Women of the Year Awards

21 www.ceotodaymagazine.com CEO Today Business Women of the Year Awards 2018 UNITED KINGDOM EMMANUELLE GUICHARNAUD  Chief Financial Officer and Company Secretary of CELLCAST PLC FIRM PROFILE Recognizing,evaluatingandprofitingfromopportunities intheneweraofparticipatoryentertainment are Cellcast’s core strengths. Since its conception Cellcast has developed innovative strategies and technologies for integrating mobile content into the television experience. Our products and services enhance the profitability of television as well as extend the lifespan of a consumer’s relationship with linear television programming beyond the confines of their living room. Cellcast’s core strengths are constantly put into use as a leading UK provider of participatory programming, a technology partner for third parties and an investor in dynamic new ventures that benefit from our experience, know-how and position as a quoted company. Operationally, our focus is the UK market, where our applications and programmes have a strong audience base. Our revenues are derived from audience participation in the television programmes via premium rate mobile and land-line telephony services, interactive SMS and the web. Strategy Cellcast’s strategy is to recognize, evaluate and profit from opportunities in the new era of participatory entertainment. Since its conception Cellcast has developed innovative strategies and technologies for integrating mobile content into the television experience. Our products and services enhance the profitability of television as well as extend the lifespan of a consumer’s relationship with linear television programming beyond the confines of their living room. Cellcast’s core strengths are constantly put into use as a leading UK provider of participatory programming, a technology partner for third parties and an investor in dynamic new ventures that benefit from our experience, know-how and position as a quoted company. At the centre of everything we do is the consumer. Anywhere. Anytime. Company History Cellcast was co-founded by Andrew Wilson and Bertrand Folliet who have extensive global media and telecom experience in both the public and private sectors. Andrew acquired the value-added service provider VISL from Cable & Wireless in 1993, and together with Bertrand grew revenues from US$5 million to US$140 million by 1999 at which time the business secured a listing on the Hong Kong Stock Exchange main board. They subsequently sold their interests and founded the Cellcast in 2002 to focus on interactive digital entertainment. Since Cellcast’s listing on AIM in 2002 Andrew and Bertrand serve as CEO and COO respectively of Cellcast. Beyond their operational roles they are among Cellcast’s largest shareholders. Neither Andrew nor Bertrand has ever divested any of their shares in Cellcast. Cellcast has weathered a number of challenges since its listing including a rapid change in the economics of both free to air and subscription television, a rise in the number of competitive services and a fundamental change in consumer viewing habits. ABOUT EMMANUELLE GUICHARNAUD Emmanuelle Guicharnaud spent four years as a management consultant for PricewaterhouseCoopers. In 1999 she joined a privately held chain of hotels with the responsibility of evaluating new acquisitions. In 2000 she relocated to the UK and took up a position as the financial controller of m-Quest, a telecoms company providing value added telephony and SMS solutions that was subsequently acquired by Monstermob plc. She joined Cellcastasfinancialcontroller in 2002. Emmanuelle holds a DECF (Accountancy and Finance Diploma) from an International Business School (ESC).