CEO Today Business Women of the Year Awards

USA 27 www.ceotodaymagazine.com CEO Today Business Women of the Year Awards 2019 Andreea Popa is the Head of Marketing at Intrepid Investment Bankers, a premier Los Angeles-based middle-market investment bank. Founded in 2010, Intrepid has built a reputation for guiding clients across multi-sectors through value-defining events throughout the lifecycle of their businesses, including mergers and acquisitions, shareholder liquidity, and raising capital. Andreea has led Intrepid’s marketing efforts since 2014 and was pivotal in developing the Intrepid brand and driving an integrated marketing strategy, raising the firm’s visibility, supporting its business development, and leading communications efforts. Recently, Intrepid was acquired by MUFG Union Bank N.A., a member of the Mitsubishi UFJ Financial Group (NYSE: MUFG), one of the world’s largest financial organizations. Currently, Andreea works closely with the MUFG Union Bank team to maximize marketing opportunities driven by Intrepid becoming part of the company. She oversees brand strategy, creative, advertising, events, multimedia efforts, and community outreach. She has a proven record of delivering innovative vision and marketing campaign execution. At Intrepid, Andreea’s brand strategy focuses on the client experience, which is at the heart of everything the company does. Her work for them has developed a diverse portfolio, including creative design, content strategy, culture building, digital, print, social media, business development efforts, events, social responsibility, office remodel, and recent acquisition marketing aspects. Prior to joining Intrepid, she was responsible for the global editorial and regulatory activities in Houlihan Lokey’s (NYSE: HLI) 14 offices. In her role, she was responsible for strategic positioning, championing marketing best practices, and ensuring brand consistency across communications and multimedia assets. Andreea began her career at Standard & Poor’s (NYSE: SPGI) in New York, where she worked integrally with the Structured Finance team and Ratings Information, Products & Services division on ABOUT ANDREEA POPA some of the rating agency’s premier financial market intelligence products. She has experience with editorial, corporate visioning, thought leadership, and developing and implementing multimedia programs. Some of Andreea’s past activities include being appointed Assistant Treasurer of the Standard & Poor’s unit and serving on the Board of Directors for the Women’s Business Council in Long Beach. She is passionate about working with various charitable organizations and founded the Intrepid Cares program, whose mission is to give back to the community and affect positive change. She is a recipient of New York University’s Community Service Award and has received awards for leadership, teamwork, and innovation from Standard & Poor’s. “At Intrepid, our brand strategy focuses on the client experience—it is at the heart of everything we do. Our ‘Unstoppable’ ethos speaks to our clients’ unstoppable quest to build their businesses,” said Andreea. “The Intrepid brand embodies our commitment to our clients, who we are as a team, and when it comes to investment banking competitors, we believe Intrepid is in a class of its own. True to our ethos, we continue on our journey of growth in our new partnership with MUFG Union Bank, poised to deliver a unique value proposition to our clients.” The right marketer can be the difference in whether or not your company positions itself in the eyes of the public and its clients for the next level of success. Ed Bagdasarian, Intrepid CEO, said: “Andreea believes that our brand is the window to Intrepid’s soul and as such is dedicated to every aspect of how our brand is perceived in the business community. I don’t think Andreea ever thinks of what she does as a job—she views her role as her mission to communicate who Intrepid is.” www.intrepidib.com