CEO Today Business Women of the Year Awards

USA 31 www.ceotodaymagazine.com CEO Today Business Women of the Year Awards 2019 Jessica Hawthorne-Castro is the CEO of Hawthorne, a leading Los Angeles-based advertising agency specializing in analytics-driven campaigns. Hawthorne is a recognized champion of accountable advertising, garnering billions in sales and 450+ creative awards for Fortune 500 clients. In 2018 alone, Hawthorne won 51 awards for its work. Hawthorne-Castro built an impressive roster of clients including 3M (Command, Post- it, Scotch-Brite), Audible, BLACK+DECKER, Carbonite, Dyson, Hamilton Beach, HomeAdvisor, Angie’s List, Hoover, Lifestyle Lift, L’Oréal, PETA, Transamerica, United Healthcare and more. Under Hawthorne-Castro’s leadership, the agency has positioned itself as a leader in the marketing industry by leveraging technology to measure audience engagement and campaign success. Hawthorne utilizes advanced techniques, such as brain mapping and neurolinguistics, to examine how consumers react to client content, and strategies like adaptive content and pixel tracking to achieve clients’ goals. Hawthorne-Castro grew the company into a complete service provider offering media planning, buying and analytics, and campaign management, along with strategic planning and award-winning creative development. Hawthorne is now a single-source provider for cross-channel advertising campaigns. Hawthorne- Castro has also led the agency’s international expansion — it opened a Hong Kong office in 2018 to bring its unique data and analytics-first approach to rapidly growing Southeast Asian markets. Hawthorne-Castro has won numerous awards for her career accomplishments, as well as her work as a marketing influencer and thought leader. Hawthorne-Castro is the recipient of 2 Stevie® Awards for Women in Business: Bronze in both the “Woman of The Year – Advertising, Marketing & Public Relations” category and the “Young Female Entrepreneur of the Year” category. She was also ABOUT JESSICA HAWTHORNE-CASTRO recognized as “Female CEO of the Year” by the CEO World Awards, won the Finance Monthly CEO Award and was named “Business Women of the Year” from CEO Today Magazine. In addition, Hawthorne-Castro was named as one of the “Elite Marketers” included in the Los Angeles Business Journal’s Most Influential Marketers in Southern California list along with being an EY Entrepreneur of the Year Finalist. Hawthorne-Castro is an active member of her professional community. Hawthorne is included in the Inc 5000 and certified as a Women Owned Business® by the Women’s Business Enterprise National Council. Hawthorne-Castro is a member of the Forbes Agency Council and the DMA ECHO Board of Governors. She is a participant in the TED International and TED Women communities and Vistage International, the world’s leading advisory and executive coaching organization. She is a member of Young Presidents’ Organization, Los Angeles Chapter, as well. The YPO is the global platform for chief executives to engage, learn and grow, empowering more than 25,000 members in more than 130 countries. By advocating for women in business, encouraging young leaders, or pushing her industry forward through innovative thinking, Hawthorne-Castro stands out for her contributions. Hawthorne-Castro further deserves this award for establishing Hawthorne as a standout in company culture. Hawthorne is certified as Great Place to Work® and the agency prioritizes employee wellbeing. www.hawthornedirect.com