CEO Today Business Women of the Year Awards 38 CEO Today Business Women of the Year Awards 2019 AUSTRALIA YAEL MITCHELL Tasman Group Marketing Manager ABOUT YAEL MITCHELL Yael Mitchell, originally from Argentina and an Australian citizen, started her career in the oil and gas industry in 2006 working with Schlumberger and Baker Hughes, gaining experience in cementing services, wellbore construction and intervention operations. Yael joined Tasman Oil Tools in April 2012 in the position of Business Development Manager. Key achievements within this role included - securing new business from several major operators which were previously unobtainable, broadening the client base by 15% and exceeding sales/ turnover targets by 25% in the first and second years. She was also instrumental in the launch of the new Tasman Oil Tools website, social media platforms, company exhibitions, company advertisement and marketing materials. In August 2014, Yael took up the role of Marketing Manager for Tasman Australia, New Zealand and the Middle East businesses where she successfully developed and implemented the company’s rebranding strategy plan which included the relaunch of the Tasman Group website, attracting new customers and raising the business’s global profile. She was also responsible for the Tasman Group’s global marketing initiatives, including the development of a marketing strategy and plan and a bi-annual market research analysis as well as all aspects of social media and website updates. In addition to this, she assisted with the preparation of budgetary proposals for tender submissions in Australia. CONTACT Tasman Oil Tools Pty Ltd 27 Jackson Street, Bassendean, W.A. 6054 PO Box 1085, Morley W.A. 6943, Australia Tel: +61 8 9379 2100

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