CEO Today Business Women of the Year Awards

USA 79 www.ceotodaymagazine.com CEO Today Business Women of the Year Awards 2019 TRISCH L. SMITH Global Chief Diversity & Inclusion Officer of Edelman FIRM PROFILE Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society. While our culture has evolved over our firm’s 60-plus-year history, we are still driven by Dan Edelman’s founding principles, including entrepreneurship, independence and the mandate that everyone is an account executive. ABOUT TRISCH L. SMITH During her 17-year tenure with Edelman, Trisch L. Smith has managed stakeholder outreach, strategic positioning, reputation management and public affairs campaigns for a host of Fortune 500 corporations, non-profits and associations seeking to engage a broad spectrum of stakeholders, including Chevron, Toyota, Starbucks, Girl Scouts of the USA, United Way of America and Walmart, among several others. She has led the firm’s award-winning Multicultural practice providing senior counsel to a wide range of clients to protect, promote and evolve their brands and effectively engage diverse thought leaders, consumers and other stakeholders. In January 2015, Trisch was appointed to serve as the company’s first U.S. Managing Director of Diversity and Inclusion. In this additional role, Trisch partners with leaders across all offices, practices, and sectors to guide Edelman’s organizational structure and programming surrounding diversity and inclusion (D&I). She oversees D&I training and development efforts, diversity recruitment, external partnerships and overall strategic engagement to ensure Edelman’s workforce reflects the increasingly diverse marketplace. She lives a life of service. In addition to her professional responsibilities, she sits on the Board of Directors of Color Comm: Women of Color in Communications. She served on the boards of the National Black Child Development Institute for nine years and Mentoring USA and was appointed to the Maryland Public Broadcasting Commission by former governor Martin O’Malley. Additionally, she is a proud member of Alpha Kappa Alpha Sorority, Inc. Trisch’s continued work to drive change has been recognized. In March 2017, she was awarded the Spectrum Circle Award for Innovation in Media. In March 2016, she was featured as one of the “Top 100 Most Influential Blacks in Corporate America” in Savoy Magazine. In May 2016, she was recognized in the Financial Times as one of the “Upstanding 100” for top diverse executive leaders globally. She was also the recipient of the first “Color Comm Circle Award” for being one of the top women of color in communications. She earned a master’s degree in broadcast journalism from the University of Maryland, College Park and a bachelor’s degree in communications from Morgan State University in Baltimore, MD. www.edelman.com