CEO Today Business Women of the Year Awards

www.ceotodaymagazine.com 84 CEO Today Business Women of the Year Awards 2019 PHILIPPINES LORRAINE BELO-CINCOCHAN CEO of Wilcon Depot ABOUT LORRAINE BELO-CINCOCHAN Ms. Belo-Cincochan is also a Director of Wilcon Corporation (WC). She has held various positions in the business starting out as a trainee to the President of Wilcon Builders Supply, Inc. in 2000, headed the IT department in 2002 before being assigned to manage the daily operations of a branch as a Depot Manager-trainee from 2003 to 2005 under WC. She was then appointed as Executive Vice President for Operations in 2005 and in 2006 was named Chief Finance Officer, holding the position until March, 2016. Ms. Belo- Cincochan graduated from the University of the Philippines-Diliman in 1999 with a bachelor’s degree in Creative Writing. FIRM PROFILE Wilcon Depot, the Philippines’ leading home improvement and construction supplies retailer, carries the most extensive product selection of trusted local and international brands with high-grade features and superior quality ranging from Tiles, Sanitarywares, Plumbing, Furniture, Home Interior, Building Materials, Hardware, Electrical, Appliances and other DIY items. Started in 1977 as a 60-square meter hardware store, Wilcon is now boasting a 53-strong store network nationwide with an average size of 10,000 square meters per store and the only publicly listed company in its sector. Wilcon commits itself to build, improve, and refine Filipinos homes for sustainable and comfortable life. Our Humble Beginnings In 1977, Wilcon started as a 60-square meter shop along Quezon Avenue. It carried an extensive array of the latest building and finishing materials from international and local markets. A few years after its successful yet humble inception, more and more branches were established across the Metro and in various provinces in the country. In 2003, Wilcon launched its first big-box format depot store in Las Piñas, with complete selection of products and unsurpassed services. Through the years, it continues to expand and provide home-building solutions by directly offering in-house brands and renowned international and local brands to Filipino homeowners and builders. In 2009, Wilcon established Wilcon Home Essentials, a mall-based format retail store, which caters the needs of DIYers. It offers the customers with home must-haves in an organized, clutter-free manner store. To date, Wilcon has 17 branches spread all over the Metro, 36 stores in the provinces, and 8 of which are Home Essentials – with a total of 53 operating stores nationwide, and is now known as the country’s leader in home improvement and construction retail store. It has been the company’s goal to offer consumers not only with top-grade quality products, but also, with utmost customer satisfaction. Wilcon revolutionized the construction-supply industry as it committed itself to providing convenient shopping and excellent services such as air-conditioned shops, ample parking spaces, coffee shops (for depot outlets), delivery services, interior design consultation, recreation corner for children, tile-cutting services, product installations, and repairs. www.wilcon.com