Motivated and focused, Victoria (Tori) Elder is a maverick public relations guru. Her progressive public relations strategies have been successfully implemented in major corporations, cultural institutions, multipleday festivals, award shows, non-profits, luxury destinations, and gourmet food products. Tori utilises her creativity, love for writing, and ambitious attitude to deliver engaging press materials and establish meaningful media partnerships for her clients. She would like to thank those who believed in her at the early stages of her career as well as her family and friends. In her free time, Tori enjoys the beach and reading a good book on her Kindle. FIRMPROFILE Knowledge & Experience Victori Solutions, a company led by an already famed mind in her industry, has made a name for itself with its comprehensive, insightful PR solutions and strategies. When working with its clients – both internationally and domestically – the all female, California based company works hard to help clients turn their story into a selling point, attracting end customers, journalists, and influencers as a result who will further bolster the brand. With media relations skills, public relations, social media, and influencer programs all falling under its repertoire. Victori’s portfolio of successful campaigns grows by the day. Building Great Reputations From cutting-edge telehealth devices, to iconic art festivals, and prestigious fitness lines, Victori Solutions promises to carefully craft the perfect PR strategy that will allow a company to reach their customer base in a manner that will appeal to them and make an instant connection. Recently named Best Media & PR Company in California by New World Report, Victori carefully crafts strategic PR and Social Media plans for each client. Strategically proposing media events, exclusive announcements, influencer partnerships and powerful campaigns depending on each client’s goals and needs. Services Strategic PR & Media Outreach Victori Solutions is passionate about helping clients uncover and communicate their brand stories through traditional, innovative, digital, print, and broadcast media marketing. Today, Victori Solution’s progressive public relations strategies have been successfully implemented in major clients including nationally and internationally known brands like: Festival of Arts in Laguna Beach, EPIC Entertainment Group’s Dark Horizon, Crayola IDEAworks, HYLETE, SOC Awards, Tuxton Home, El Monte RV, and many more. A proud, allwomen, boutique team, Victori Solutions credits its success to its dedicated team. PR and Social Media Coordinator Marissa Spencer shines bright in the social media space with her creative and ambitious mindset helping clients go ‘viral’ and managing the ever changing social media space. PR Assistant Taylor Soriano’s passion for writing and past experience as a journalistic editor and creative writer has helped to craft attention-grabbing pitches and press releases. Tori is excited to see where herself and her staff can take the company and its clients. 31 www. ceotodaymagazine . com USA “We believe PR is about attracting the attention of the media by communicating the client’s story in an engaging and thoughtprovoking way.” S O L U T I O N S “ “ Photo: Lily Fassnacht
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