From the humblest of beginnings, Bethlehem Tilahun Alemu has built soleRebels into the planets fastest growing African footwear brand.
She has created world class jobs, empowered her community and country while presenting a galvanized, dynamic face of African creativity to the global market.
A trailblazer in every respect, Bethlehem has shifted the discourse on African development from one of poverty alleviation orchestrated by external actors, to one about prosperity creation driven by local Africans maximizing their talents and resources.
Bethlehem Tilahun Alemu was born and raised in the Zenabwork /Total area of Addis Ababa, one of the most impoverished and marginalized communities of Ethiopia.
Growing up Bethlehem saw that Ethiopia had plenty of charity brands but not a single global brand of its own. So she set out to change all that. Tapping into her communitys and the nations rich artisan wealth and heritages, Bethlehem set about reimagining what footwear could be.