As a leading tourism, hospitality and lifestyle marketing agency, Dana Communications has travelled with internationally acclaimed brands over the decades, much of that time with president Lynn Kanipers steady hand at the wheel. But, before the agency arrivedpartnering with the Marriotts and Hawaiian Islands of the worlda cultural transformation was in order.
We first broke into hospitality and travel by doing work in real estate and golf. From there, it quickly grew into various properties, management companies and associations. At that time, we were so busy with client projects that Danas branding had not grown with the agency, said Kaniper. To win larger, more prominent accounts within the industry, I knew we had to evolve and elevate our own brand first.