Ms Anna Yip, 52, was appointed CEO, Consumer Singapore on 1 April 2021. She leads the consumer business in Singapore and is positioning it to become a leading digital services provider as 5G goes mainstream. She joined Singtel as Deputy CEO, Consumer Singapore on 7 December 2020.
Before joining Singtel, Anna was the CEO and Executive Director of Smartone Telecommunications, driving its operations in Hong Kong and Macau since 2016. Under her leadership, Smartone was named Best Mobile Carrier by the Communication Association of Hong Kong in 2019.
Prior to Smartone, Anna headed up Mastercard’s operations in Hong Kong and Macau. She was previously a partner with McKinsey & Company in Greater China where she led both the Financial Institutional Group and payments practice.
Anna was appointed to the Board of Commissioners of Telkomsel on 1 June 2021. She also sits on the Board of Advisors of Singapore Management University’s Institute of Service Excellence and is an independent non-executive Director of BUPA (Asia) Limited. She is also a Court member of the Hong Kong Metropolitan University (previously Open University of Hong Kong).