CEO Today - Business Women Awards 2022

ABOUTWAFAAL OBAIDAT Wafa Alobaidat’s aim has always been to bridge the gap between young and innovative artists and their potential clients. She began her career working with renowned fashion designer Liza Bruce and her husband, interior designer and artist, Nicholas Bruce. She learnt all the aspects of the fashion business while she was still a student at Chelsea College of Art and Design, University of the Arts London. She was mentored by the design duo and was working on sales, PR, buying, window displays and pricing, Wafa assisted on all aspects of running of the business. After graduating Wafa went on to create her own blog, Fashion Ambitions, where she documented her work experiences assisting Marko Matysik Editor of Big/Show Magazine, one of the editors at Vogue Nippon, working with On/Off, publishing her work with Prim and Borderline magazine and generally working in fashion journalism. In 2009Wafa created SketchbookMagazine, the fastest growing digital illustration magazine in Europe. With more than 10,000 print-ondemand print copies sold, 6,900 PDFs, and 75,000 online views of Sketchbook the Fashion Blogger Issue was the critically acclaimed first issue, dedicated to fashion blogging. The Sketchbook pop-up shop was a major success with Wafa’s mission of creating a space for young and emerging artists to meet with. In 2005 Kashka, the award winning online conceptual magazine won appraise from ECCA and London College of Communication which went on to create a series of briefs by Creative Director Wafa Al Obaidat. FIRMPROFILE Obai & Hill is a PR and Design agency, made up of young emerging creatives in the design, PR and marketing fields based in Bahrain. The agency first came to life in 2010 as the brainchild of creative director and founder Wafa Alobaidat, whose creative consulting services were in high demand in the UK after her online publication, Sketchbook Magazine, became an overnight success. Much like a proud mother, the agency’s namesake is attributed to it’s owner as well as the place of it’s inception – Notting Hill. Obai & Hill has since relocated to Bahrain to meet the needs of their GCC client base, and continues to offer bespoke services and creative solutions - with a twist. OBAI & HILL has not stopped growing, expanding and succeeding since its inception. VISION We aim to become pioneers of creative design and consulting services in the GCC and Middle East. We welcome all problems and take on any brief – we believe there’s a creative solution for everything. We strive to collaborate and work with as many young innovative local talents as possible in an effort to highlight the region as the thriving hotspot for arts, culture and creativity that it is. MISSION • WE ARE NOT your average design agency – so don’t expect anything normal. • WE ARE NOT afraid to take risks – in fact, we kind of relish them. • WE ARE always pushing the boundaries of our own creativity – if it’s not innovative we’re not doing our job right. 38 www. ceotodaymagazine . com Bahrain CEO Today Bus i ne ss Women Awa rds 202 2 Wafa Al Obaidat Founde r Obai & Hi l l

RkJQdWJsaXNoZXIy Mjk3Mzkz